Working On Your Business Instead Of In Your Business

Ever wondered why your business never makes it beyond a certain plateau? Contrary to popular belief, its not because you need more skills. It’s usually because you are so good at delivering your product or service that you don’t make time to strategically build your business

Businesses are living breathing entities. They need to be fed, watered, pruned and loved. There is no business in the world that you can “set and forget”, what
Michael Gerber’s classic “Emyth Revisited” outlines the steps a business owner needs to take to remedy this.

Gerber outlines the three essential roles needed in any business:

1) Technologist

2) Manager

3) Leader

In my experience, business owners spend way too much time in the role of technologist and some on the day to day management. Very few spend time on the leadership of the company.

So how do you get out of this trap? It’s about making a conscious decision to spend time working on your business and not just in your business. It’s about setting up systems and strategies that work for your business in the same way that an employee works for your business.

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