Business networking is about developing strategic relationships. It is an art that few are able to master. At a networking event, there are a few golden rules. Here’s my do’s and don’ts:

Do

1) Present yourself as professionally as possible. It takes microseconds to make a first impression. Make it a good one.

2) Be interesting and interested. Ask genuine questions and listen intently.

3) Follow up. Very few people have a systematic follow up process. Be someone who does.. it will make you stand out.

Don’ts:

1) Never, ever sell at networking events. No one goes there to buy.

2) Talk endlessly about yourself, your business or your accomplishments.

3) Treat the event like a private party. You’re not there to have fun, socialize or eat as much food as possible, your aim is to create meaningful relationships with other professionals and/or potential clients.

If you want more business networking advice, check out my book: Word Of Mouth.

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